Corporate Identity — Distinctive Visual Systems.
From typography to layout systems, we build coherent design languages that stand the test of time.
Why It Matters
A Logo Is Only The Beginning.
Customers don't just buy a logo; they buy into the standard you project. Fragmented design erodes confidence. We build unified visual systems that elevate your brand across every medium. That is why a corporate identity is more than a logo: colour, typography, graphic language and usage rules work together as one system.
Scope
What We Cover
Logo Design
A modular logo family engineered to scale seamlessly from billboards to 16px screens.
Brand Color Palette
A precise chromatic system calibrated across digital displays and print media.
Brand Typography
Distinctive typography pairings that give voice to your brand with crisp legibility.
Graphic Design Language
Unique grid structures and visual motifs that make your brand recognizable instantly.
Icon Design
Custom-crafted vector icon suites harmonized with your brand's geometric DNA.
Photography and Art Direction
Clear art direction standards for photography, 3D assets and visual campaigns.
Deliverables
Value Delivered
- 01
Master Vector Suite
Full vector asset package across primary, horizontal, and monochrome versions.
- 02
Color System Manual
Pantone, CMYK, RGB, HEX specifications and proportion rules.
- 03
Typography Hierarchy Kit
Webfont packages, tracking/leading standards and typographic scale.
- 04
Custom Graphic Assets
Bespoke vector pattern and motif suites for physical and digital use.
- 05
Collateral Templates
Stationery kit, presentation decks, and modular social media templates.
- 06
Brand Guidelines
Complete documentation of rules, grids, and real-world applications.
How We Work
The Corporate Identity Process
- 01
01 · Creative Directions
We present two distinct visual territories aligned with strategic positioning.
- 02
02 · Core Identity
We refine the chosen territory into a master logo, type system and color palette.
- 03
03 · Stress Testing
We test the identity across digital UI, packaging, and collateral touchpoints.
- 04
04 · Guidelines & Handoff
We deliver master production assets and an interactive Brand Guidelines portal.
Selected Work
Engineered Work
Frequently Asked Questions
How long does a visual identity project take?
Typically 4–6 weeks. We progress through weekly tangible design reviews.
Do you offer standalone logo design?
No. A logo in isolation cannot carry a brand; we build complete, cohesive systems.
Can you modernize our existing logo?
Yes. We regularly evolve legacy identities while preserving recognized equity.
What is included in a corporate identity package?
Vector files for the full logo family (SVG, EPS, PDF, PNG), colour codes (Pantone, CMYK, RGB, HEX), a typography system, custom graphic assets, business card, presentation and social media templates, and brand guidelines explaining how to use all of it. Scope can be narrowed or extended per project; our proposal lists every included item.
How many design options will we see?
In the first presentation we show two distinct visual directions, both aligned with your positioning. Two well-argued routes make the decision easier than a pile of random logos. The chosen direction is then refined into logo, colour and typography and tested in real applications.
What determines the cost of a corporate identity?
Scope is what decides it: a core identity or a comprehensive brand book, how many sub-brands and applications are involved, whether special media such as packaging or signage are included, and whether strategy work is needed first. Instead of a price list, we prepare a proposal based on scope.
Freelancer, AI tool or agency: which is right for a corporate identity?
It depends on the need. AI tools and freelancers can be enough for a quick logo, but a corporate identity is a system that keeps the logo working under the same rules everywhere. In an agency model, strategy, design and rollout move together in one team, producing an identity that scales, is documented and can serve your team for years.
Do you handle trademark registration for our logo?
No. Registration is a legal process and we recommend handling it with a trademark attorney. During design we keep the risk of confusion with similar marks in mind; before filing, a preliminary search of the Turkish Patent and Trademark Office (TÜRKPATENT) records and advice from a specialist is the safest route.
Let's Give Your Growth a Clear Direction.
Let's start with a strategic conversation that unlocks your brand's potential.
Get in Touch