Beko Social Media
Campaign communication, product range and price-led creatives.
We turned Beko's campaign offers and product communication into high-converting social creatives through a clear message structure and strong visual consistency.
All pillars of brand transformation in one unified system.
The Challenge
The real difficulty in campaign communication is not the discount but the density: a single frame has to carry several products, model codes, an old price, a new price, a gift and a delivery promise. That pile of information usually collapses into an unreadable creative and the campaign's core message is lost.
The Result
Price and benefit became legible at a glance, and the campaigns stopped being unrelated one-offs and turned into one recognisable series. New campaign creatives now come out of the same skeleton far faster.
Our Approach
We gave every creative a fixed reading order: campaign headline first, then the struck-through old price and the new price in large type, then the product composition, with the brand and delivery badge at the base. Product names sit beside the image rather than on it, in a small, consistent hierarchy. The same skeleton carries everything from a single-product offer to a full home package.
Tangible assets delivered from strategy through to execution.
Campaign Design
“Price- and benefit-led creative production.”
We prepared creative sets in line with the campaign calendar.
Product Communication
“Translating model codes into benefits.”
We placed technical information into a legible hierarchy.
Advertising
“Performance-led creative variants.”
We derived variants for different channels from the same system.
Social Media Management
“Managing the feed through campaign periods.”
We turned a dense campaign calendar into a consistent feed.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Campaign Analysis
We separated the information that is mandatory from the information that is noise.
- 02
Reading Order
We fixed the hierarchy: headline → price → product → brand/delivery.
- 03
Template System
We built a skeleton that scales from a single product to a bundle campaign.
- 04
Creative Production
We produced the set on the campaign calendar and extended its variants.
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