Bellona Social Media
We visualised comfort through campaign language.
The campaign creatives built for Bellona reflected the breadth of the product range and its living-space communication in a clean, strong and arresting visual language.
All pillars of brand transformation in one unified system.
The Challenge
In furniture every product has its own story: a sofa set cannot be told in the same voice as a baby mattress. But once posts were produced in different tones, the feed fell apart and the brand spoke with many voices at once.
The Result
The feed now speaks one product language: the price is found without searching, and the products read as one family without blurring into each other.
Our Approach
We made the product name the headline, the category a sub-label and the price a badge locked in position. Every product appears in its own styled living space, under the same light and colour temperature. From nursery to living room, each post tells a different product but the same brand.
Tangible assets delivered from strategy through to execution.
Campaign Creative
“Visual direction for seasonal campaigns.”
We staged sale periods without letting them overpower the product.
Product Communication
“Category-led narrative and price hierarchy.”
We adapted one skeleton to every category, from nursery to living room.
Design
“Staging each product in its own living space.”
We built a recognisable product language on shared light and colour temperature.
Digital Advertising
“Adapting campaign creatives per channel.”
We derived format- and channel-specific variants from the same creative.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Product Inventory
We mapped the categories and the tone each one requires.
- 02
Template Hierarchy
We fixed the order — product name, category, price — on every frame.
- 03
Staging
We staged each product in its own living space under a shared light and colour temperature.
- 04
Ongoing Production
We add new products to the same system in line with the campaign calendar.
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