Aydın Tente Social Media
Aesthetics Online, Comfort Outdoors.
Social media creatives for Aydın Tente reflected the brand's product range and the value it adds to living spaces in a modern voice.
All pillars of brand transformation in one unified system.
The Challenge
Aydın Tente's product range is broad: folding awnings, bioclimatic pergolas, winter gardens and glass systems all answer very different needs. Yet the social narrative stopped at product names and spec lists, and every post spoke a different visual language. The brand explained what it made, but not what it added.
The Result
The feed came together in one brand voice, and products started being told through the life they add rather than as a technical catalogue. The template system means new product creatives now come out with the same consistency in a fraction of the time.
Our Approach
We fixed a single benefit line for each product — rain protection for the pergola, a panoramic view for the winter garden, architectural form for the crescent awning. Then we set every post on the same skeleton: the brand blue as ground, a short headline and one-line promise on top, the product shown in its own living space below, contact details and logo locked in place. Each creative reads on its own and, side by side, reads as one brand.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Monthly content plan and message architecture.”
We defined which product speaks with which promise, and in what order.
Design
“Product-led creative production and a template system.”
We built a repeatable skeleton per product and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We managed publishing in step with seasonal and demand rhythms.
Advertising
“Audience setup and campaign creatives.”
We produced separate creative variants for campaign periods.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Content Audit
We reviewed the existing feed and competitor communication to pinpoint where the narrative was breaking down.
- 02
Message Architecture
We set a single benefit line and a clear hierarchy for each product.
- 03
Visual System
We built a repeatable template for ground, typography, headline–promise layout and the contact block.
- 04
Creative Production
We produce creatives across the product range and keep the feed running on the same system.
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