Can Sigorta Social Media
Every post ends in one action: tap and insure.
For a Cypriot insurer serving since 1958, we built a social system that moves policy sales to the digital channel and turns live risks into content quickly.
All pillars of brand transformation in one unified system.
The Challenge
Insurance is abstract: it has no image, and its benefit is only felt when something goes wrong. On top of that the brand had just launched its online branch; people needed to know a policy could be bought from a phone.
The Result
The content became understandable without reading policy text, and every post leads to one measurable action. Topical content puts the brand in view exactly when the risk is being discussed.
Our Approach
We fixed two things. First the action: every frame carries the online branch on a phone screen with the 'tap and insure' badge in the same corner. Second the subject: instead of explaining policies we show the actual risk — the car in a flood, the home after an earthquake, the road in winter. A live event becomes content that recalls that risk within the same week.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Digital
“Digital materials and channel adaptations.”
We produced the assets that support sales and promotion.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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