Real Çelik Kapı Social Media
We turned 'you design it, we build it' into a system.
For Real Çelik Kapı we built a content system that repeats the bespoke promise and the two-year guarantee on every frame, separating the brand from standard-product competition.
All pillars of brand transformation in one unified system.
The Challenge
In the steel door market products look alike and competition falls to price. Real's true difference was bespoke manufacturing, but that is not something visible in a product shot. And the buyer was thinking about how the house looks, not only security.
The Result
The bespoke promise stopped being a slogan and became a claim proven in every post, while a follow-and-tag prize draw grew organic reach.
Our Approach
We made 'You design it, we build it' the fixed headline of the whole feed and lined up pattern, colour and panel variants beneath it — that is how variety is proven. The guarantee did not stay abstract but became a '2-year guarantee' badge with sun and rain icons. Doors are shown on real façades rather than catalogue grounds, and wood-look models got their own line for 'those who won't give up wood'.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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