Cyprus Wood Design Social Media
We sold the process behind the product, not the product.
For Cyprus Wood Design we built a content language centred on bespoke production and the chain from design to installation, to separate the brand from off-the-shelf furniture.
All pillars of brand transformation in one unified system.
The Challenge
Bespoke furniture costs more than what you buy in a shop. Showing only the finished piece did not justify that gap; the customer could not see what they were paying for.
The Result
The price difference gained visible labour behind it, and the brand positioned itself as a workshop producing bespoke solutions rather than a furniture seller.
Our Approach
We split the narrative into three layers: material (100% natural wood, hand craft), process (full service from design to installation, designing together) and result (the finished space). Process frames — a hand measuring, timber being cut — were deliberately let into the feed. A recurring arch form runs through every frame as the shared signature.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Digital
“Digital materials and channel adaptations.”
We produced the assets that support sales and promotion.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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