Play-Doh Kırtasiye Social Media
Instead of describing the product, we made people play with it.
For the Play-Doh Art & Activity stationery range we developed a social direction that invites the child and the parent into play rather than presenting the product directly, and generates user content.
All pillars of brand transformation in one unified system.
The Challenge
Children's products either speak to the child or the parent; holding both is hard. Colour pencils, crayons and finger paints look alike, and flat product posts generated no engagement at all.
The Result
Posts began inviting interaction, and the brand moved from a product on a shelf into the child's daily play.
Our Approach
We split content into three jobs. Play: questions that complete a sentence or ask for a choice ('What's the most interesting thing you could draw with colour pencils?'). Teaching: technique content showing how the product is used (crayon scratch art). Community: a user-content call inviting children to share their work under a hashtag. The yellow brand ground, handwritten type and the mascot tie all three together.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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