Kanuni Social Media
One brand, two models, two different lives.
For Kanuni we built a content system that tells the Tigrina 50 and Trodon 50 to two very different users, and answers the real question behind the purchase — resale value — head on.
All pillars of brand transformation in one unified system.
The Challenge
Two models from one brand spoke to entirely different audiences: the classic cub-type Tigrina to the functional user, the Trodon scooter to the urban young rider. Told in one voice, neither landed. And in this segment the buyer's real question is not performance but whether they can sell it on in a few years.
The Result
The two models now reach their own audiences without blurring, and speaking openly about resale value gave the brand a separate argument in price comparison.
Our Approach
We showed each model in its own life: the Tigrina in the countryside with a user doing their job; the Trodon in front of city landmarks with young riders. Rather than hiding resale value we made it the headline, and set proofs of durability beside it in an arrow-and-label layout: tested over 20,000 times, high material quality, built to be modified. Kuralkan's 33 years sit on every frame as a fixed assurance.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Product Communication
“Translating technical detail into benefit.”
We placed codes and features into a legible hierarchy.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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