Kanz Social Media
Announcing a discount without leading with it.
For Kanz we built a content system that runs a dense campaign calendar — religious holidays, Mother's Day — while protecting the trust that matters most in baby products.
All pillars of brand transformation in one unified system.
The Challenge
With baby products the buyer questions safety first. Yet the category is under constant campaign pressure: holiday sales, Mother's Day, first-purchase offers. Leading with the discount weakened the perception of safety.
The Result
Campaigns supported sales while the brand's perception of safety held, and repeated model names became recognisable.
Our Approach
We inverted the hierarchy: the product and model lead — the Highline car seat, the Bistro high chair, the Pelican electric bouncer — while the discount sits in a clear badge in the corner. The price is tied to the product with an arrow, and the old price stays struck through. The campaign period is signalled by the colour of the ground, not by the message itself.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Product Communication
“Translating technical detail into benefit.”
We placed codes and features into a legible hierarchy.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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