Ceren Catalog
Strategic catalog architecture bringing clarity to complex portfolios and accelerating B2B purchasing velocity.
We transformed Ceren's extensive stationery and office portfolio into a modular, high-contrast campaign catalog engineered to expedite dealer ordering and empower field sales teams.
All pillars of brand transformation in one unified system.
The Challenge
In dense stationery and office markets, cramming thousands of SKUs, variations, and promo pricing into a publication creates immense cognitive friction. Cluttered layouts hinder product discovery and slow down distributor purchasing cycles.
The Result
The catalog evolved from a passive directory into an active sales driver, boosting order volumes across dealer networks and trade expos while cementing Ceren's commercial leadership.
Our Approach
We re-engineered the entire catalog on a modular typographic grid. Every product cell features structured barcode hierarchy, immediate campaign discount contrast, and rhythmic category dividers. Chromatic thumb indexing enables buyers to pinpoint products in seconds.
Tangible assets delivered from strategy through to execution.
Strategic Information Architecture
“Zero cognitive friction for high-density SKU navigation.”
We established a modular grid enabling dealers and reps to absorb product details, SKUs, and promo tiers at a glance.
Pricing & Promotion Hierarchy
“High-contrast typographic scale driving rapid purchase decisions.”
We prioritized list prices, distributor net discounts, and bundle incentives with decisive visual emphasis.
Category Navigation & Indexing
“Functional color-coded indexing for instant department cross-referencing.”
We built an intuitive visual indexing taxonomy distinguishing all core departments from creative toys to office supplies.
Commercial Sales Enablement
“An indispensable conversion tool for field sales and trade partners.”
We tailored the publication to serve as a fast-turnaround purchasing manual across print meetings and digital ordering workflows.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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