Toros Electricals Social Media
We brought Whirlpool, Candy and Philips into one Toros voice.
For Toros Electricals, which sells several manufacturer brands, we built a campaign system that unifies their products in one visual language and labels technical features on the image itself.
All pillars of brand transformation in one unified system.
The Challenge
In a multi-brand dealer every manufacturer brings its own identity. Side by side, Whirlpool, Candy and Philips products made the feed look like a shelf rather than a brand. And features were given as text lists nobody read.
The Result
Products from different manufacturers now hold together in one feed, and feature labels made technical advantage visible without being read.
Our Approach
The Toros signature on top, a benefit line in the middle, the price at the foot — this skeleton does not change whatever the product or brand. Features came out of the list and onto the product with arrows and blue labels: 65-litre capacity, heat pump system, induction, cast iron grates. On campaign products the old price sits struck through beside the new one. Light and dark grounds alternate to give the feed rhythm.
Tangible assets delivered from strategy through to execution.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Product Communication
“Translating technical detail into benefit.”
We placed codes and features into a legible hierarchy.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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