Brand Color Palette
A brand color palette turned from preference into a system with defined contrast ratios, usage proportions and accessibility rules.
Market Dynamics & Differentiation
A palette is more than picking colours. Unless usage ratios, ground versus accent, and which text colours stay legible are defined, the same palette yields a different result in every hand.
We build primaries, supports, neutrals and state colours together. Every combination is checked for accessibility contrast, and digital and print values (HEX, RGB, CMYK, Pantone) are collected in one table.
Frequently Asked Questions
How many colours should we use?
One primary, one accent and a neutral family is usually enough. More than that makes consistency harder and leaves the team guessing.
Why does accessibility contrast matter?
Low contrast makes text unreadable and creates legal exposure on your website. We define text-background ratios against WCAG thresholds as we build the palette.
Is sharing a colour with a competitor a problem?
It depends on the category. It matters if you sit side by side on a shelf; elsewhere, tone and usage proportion create the separation.
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