Eurodrive Social Media
While competitors said 'low price', we talked about hidden fees.
In Cyprus' price-driven car rental market we developed a social direction for Eurodrive that names the hidden-fee problem head on instead of joining the discount race.
All pillars of brand transformation in one unified system.
The Challenge
Every rental brand writes the same sentence: the best price. Quoting a number convinces nobody, because the customer's real complaint is not the price but the surprise charges that appear at the desk.
The Result
The brand found a reason of its own inside a price fight, and the standard spec card cut back-and-forth questions in favour of direct booking intent.
Our Approach
We put the surprise charge at the centre of the campaign: 'Don't fall for fancy phrases like a low-price guarantee.' Beside it we built two narratives for two audiences — a holiday that starts without waiting at Ercan Airport, and a car that makes an impression on a business trip. Every vehicle carries a fixed spec card with fuel type, luggage capacity and model year; the 'Live the moment, discover Cyprus' badge ties the frames together.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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