Fabsolar Social Media
Understood first, sold second.
For Fabsolar we built a social system that tackles the real barrier to buying solar — not understanding it — by separating educational content from the finance offer.
All pillars of brand transformation in one unified system.
The Challenge
What delays the solar decision is not price but uncertainty: how the system works, what happens to surplus energy, when the investment pays for itself. No campaign worked until those were answered.
The Result
The content became a reference rather than a sales feed, and stating the finance numbers openly raised the quality of incoming enquiries.
Our Approach
We split content into four layers. Education: a 'How does it work?' diagram and an 'Advantages' list (high efficiency, short payback, 25+ year life). The investment argument: 'Install today, start earning tomorrow'. Finance: the deposit and 24-month monthly payment for a 15 kW battery system stated openly. Segment: homes and businesses addressed separately. The sales message never arrives before the explanation.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Digital
“Digital materials and channel adaptations.”
We produced the assets that support sales and promotion.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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