Mechsys Social Media
From Bosch to ETNA, all in one Mechsys voice.
For Mechsys, distributor of several manufacturer brands, we built a content system that unifies a range from air conditioning to pressure pumps in one brand voice and labels technical advantages on the image itself.
All pillars of brand transformation in one unified system.
The Challenge
The distributor's problem is this: posts carry the manufacturer's identity and the distributor stays invisible. On top of that air conditioners, pressure pumps and industrial outdoor units are very different products that looked scattered in one feed.
The Result
Products from different manufacturers can now sit together in one feed, and Mechsys became visible as the specialist behind them.
Our Approach
We built a shared ground language — a blue gradient, single-source light and a fixed Mechsys signature at the foot — and it does not change whatever the product. Rather than burying technical advantages in copy we labelled them on the image: high-flow pump power, stainless steel body, T3 tropical compressor. We also opened a seasonal line: timely content such as pre-summer maintenance reminders.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Product Communication
“Translating technical detail into benefit.”
We placed codes and features into a legible hierarchy.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
İlgili diğer başarı hikâyeleri.
The next strong story could be yours.
Let's clarify your brand and accelerate your growth.
Start a Project