Pira Pera Social Media
We tied the content calendar to the school calendar.
For Piapera Dormitory we developed a social system built on the fact that dorm sales are entirely calendar-driven, timing content to the student's academic and social rhythm.
All pillars of brand transformation in one unified system.
The Challenge
Dorm communication is usually a room photo and a price list. Yet demand is not flat across the year: early booking season, exam weeks and term start are entirely different needs. And while the student often decides, the family pays.
The Result
Posts began answering the right question at the right moment, and early booking stopped being a single announcement and became a campaign that runs.
Our Approach
We tied the content calendar to the school calendar: early booking announcements, an exam-week break, room features at term start. Every post opens with a coloured label band so its moment is clear at a glance. Frames alternate between the energetic, social side for the student and the modern, secure side for the family.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
Advertising
“Campaign variants and audience setup.”
We derived channel-specific variants from the same system.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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