Super Soco Social Media
One distributor, two deliberately opposite brand languages.
In a structure where Kuralkan runs both Kanuni and Super Soco, we built a deliberately opposite visual language so the electric range separates clearly from traditional motorcycle communication.
All pillars of brand transformation in one unified system.
The Challenge
The electric buyer questions technology before design. But Super Soco sat under the same distributor as the traditional Kanuni brand, and told in a similar voice the electric difference disappeared.
The Result
The two brands can now run under one roof without blurring, and Super Soco is positioned as a technology product rather than a motorcycle.
Our Approach
We built the exact opposite of Kanuni's red, everyday, people-led voice: black grounds, single-source studio light, no people and close-up framing. Each post focuses on one technical component — the headlight signature, the tail light, the LED display, the removable battery. A handwritten '100% electric' neon badge became the shared signature of the range.
Tangible assets delivered from strategy through to execution.
Content Strategy
“Message architecture and content calendar.”
We defined which message speaks to whom, and in what order.
Design
“Creative production and a template system.”
We built a repeatable skeleton and produced the creatives inside it.
Product Communication
“Translating technical detail into benefit.”
We placed codes and features into a legible hierarchy.
Social Media Management
“Publishing calendar and keeping the feed alive.”
We published in step with seasonal and demand rhythms.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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