MNG Kargo Key Visual
One brand, four different audiences.
For MNG Kargo we ran a key-visual led campaign production: a seasonal consumer discount, employer branding, a bulk-packaging offer for business customers and a loyalty programme. All four sit inside one brand language, yet each speaks in its own audience's voice.
All pillars of brand transformation in one unified system.
The Challenge
A delivery brand speaks to very different people at once: a consumer hunting for a discount code, a student looking for an internship, a business buying packaging in bulk, a loyal customer collecting points. Building a separate visual language per campaign scatters the brand; forcing them all into one template weakens the message.
The Result
Four different communication territories read not as disconnected campaigns but as different faces of the same brand.
Our Approach
We kept the brand language fixed — the navy/orange contrast, the same typographic hierarchy, the same logo placement — while letting each campaign set its own focus. Mother's Day leads with photography and warmth; the bulk-packaging offer is carried by a three-dimensional "10" built out of cardboard; the careers piece uses a real working moment; the loyalty programme puts the reward itself on stage.
Tangible assets delivered from strategy through to execution.
Key Visual Design
“The lead image that carries each campaign.”
We built the lead image that makes the campaign legible at a glance, and derived every adaptation from it.
Campaign Communication
“Making the offer legible.”
We placed the discount rate, campaign code and validity dates without breaking the flow of the image.
Employer Branding
“A distinct tone aimed at young talent.”
We separated careers communication from the campaign language and moved it to a calmer, people-led layout.
Loyalty Programme
“Making the value of points visible.”
We made an abstract points system concrete by staging the products those points can buy.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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