Digital Advertising

We run Google Ads and Meta campaigns together with creative, targeting and measurement, so advertising stops being a budget line cut off from the rest of the brand.

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Strategic Methodology

Market Dynamics & Differentiation

In digital advertising, money is usually lost in three places: ads shown to the wrong person, creative shown to the right person but failing to say who the brand is, and a page that cannot receive the visitor after the click. When these three links sit with different teams, no one owns the result.

We treat advertising at the same table as the brand identity. We define the goal and the measurement before a campaign opens, derive creative from the brand's visual system and make sure the page the ad leads to carries the message on. Then we redistribute budget by looking at which ads turn into real outcomes: calls, messages, forms or sales.

What is digital advertising management?

Digital advertising management is setting up campaigns on platforms such as Google and Meta, targeting them, preparing their creative, managing their budget and continuously improving them based on results. The aim is not to collect clicks but to reach an outcome that matters to the business: a call, a message, a form or a sale.

The first thing to check when choosing a digital advertising agency is what the agency counts as success. Impression and click reports are easy to produce; the real question is what the spent budget brought to the business.

The difference between Google Ads and Meta ads

Google Ads largely captures existing demand: the user is already searching, and the ad appears at that moment. That is why search ads usually deliver faster for services and products with a clear need.

Meta ads create demand: on Instagram and Facebook people meet the brand while not searching for anything. Here the strength of the visual and message is decisive; if the creative is weak, the ad gets lost in the feed however good the targeting. For most brands the right answer is not choosing one but using both with different jobs.

How does the advertising process work?

The process starts by defining the goal and the measurement before any campaign opens. Spending budget without agreeing what counts as a result means never knowing afterwards what worked.

Goal and conversion definition: call, message, form, sale
Tracking setup and testing
Account and campaign structure
Ad creative derived from the brand's visual system
Checking the landing page carries the ad's message
Reallocating budget according to results

Why ad creative shouldn't be separated from the brand

An ad is often the first point of contact with a brand. If the creative does not speak the same language as the rest of the brand, a user who clicks through feels they have landed on a different brand. That disconnect lowers trust and weakens the result the same budget can buy.

As a branding agency we derive ad creative from the brand identity. The ad then does more than sell today's campaign; every impression also adds to the brand's recognition. Variants for different placements can be produced quickly from the same system.

Who keeps the ad accounts and data?

Opening the ad accounts in the brand's name is the most important safeguard of the relationship. When the account is in the agency's name, past campaigns, audiences and learned data leave with the agency when the collaboration ends.

We leave ownership of the Google Ads and Meta accounts with the brand and work with manager access. The ad budget is paid directly to the platform; the management fee appears as a separate line in the proposal.

Key Strategic Questions

Frequently Asked Questions

Whose name are the ad accounts opened in?

In the brand's name. You own the Google Ads and Meta accounts; we work with manager access. That way historical data and campaigns stay with you even if the collaboration ends.

What should the minimum ad budget be?

There is no single right number; competition in your sector, target region and campaign goal set the budget. In the first conversation we agree a starting budget that can gather meaningful data for your goal.

Is the management fee included in the ad budget?

No, they are two separate items. The ad budget is paid directly to Google and Meta; the management fee covers setup, creative, optimisation and reporting work.

How is a digital advertising agency's fee set?

Two common models exist: a fixed monthly fee or a percentage of the ad budget. The number of campaigns and platforms, creative needs and reporting frequency all affect the fee. We present an itemised proposal once the scope is clear.

How soon do ads deliver results?

Search ads start bringing traffic soon after launch, but platform learning and meaningful results need a few weeks of steady data. The first period is used to see what works.

Do you also build the landing page?

A page that does not carry the ad's message on drags down even a good campaign. When needed, our web team designs a campaign-specific page; if the existing page fits, we recommend improvements to it.

We worked with another agency before. Can you take over the account?

If the account is in the brand's name, yes; you grant us access and we continue using the historical data. If the account belongs to the previous agency, we recommend opening a new one in the brand's name.

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