Almina Yatakları Social Media
One post layout doing three different jobs.
For Almina Yatakları in Lefkoşa we built the social posts to do three jobs at once: announce a campaign price, present a seven-row size-and-price table legibly, and explain mattress technology to a non-technical buyer.
All pillars of brand transformation in one unified system.
The Challenge
A local furniture and bedding retailer cannot post one kind of thing. One day it is a discounted sofa set, the next a price table across seven sizes, then an explanation of mattress technology. All three run in the same feed, and in every case the sale is completed in the store.
The Result
Posts doing different jobs still read as parts of the same brand, and when a new product or campaign arrives the layout is ready — only the content changes.
Our Approach
We built a fixed skeleton: the brand mark always top right, the contact strip — phone, address, social handles — always at the bottom, because that information has to be on every post. The space between changes with the content: a struck-through old price and an emphasised new price for campaigns; a three-column, row-separated layout for the size table; labels placed around the product and four benefit icons beneath it for the technology explainer.
Tangible assets delivered from strategy through to execution.
Post Layout
“A fixed skeleton with a variable content area.”
We fixed the brand mark and the contact strip, leaving the space between free to change with the content.
Campaign Communication
“Making the discount legible at a glance.”
We kept the old price struck through and brought the new price forward in its own block.
Price Table
“Seven sizes, two prices, one screen.”
We laid out size and price data as a table that stays readable on a phone screen.
Product Explainer
“From technical feature to understandable benefit.”
We explained the mattress technology with labels placed around the product and a row of benefit icons.
How We Approached It
An end-to-end process, from strategy to launch.
- 01
Strategy
We built a solid base with market and competitor analysis, positioning and messaging architecture.
- 02
Identity
We designed a trustworthy, modern and memorable visual identity.
- 03
Digital Product
We designed the product journey with a user-centred interface and smooth experience.
- 04
Launch
We delivered a strong launch with website, marketing assets and campaign support.
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